Did you see the recent Idea walk and talk ad? If not, have a look. Here it is on YouTube.
The ad basically features AB junior and insists on the fact that if we walk while talking on the cell phone, we would be able to burn our calories, since it would involve exercise!
But, I felt, this could well be a big blunder, precisely because now, if really people start following it, more and more people would actually use their mobiles and cell phones while on the go, on the street, in the market, in the highways and where not! I remember about a directive which said:
DO NOT USE YOUR MOBILE PHONES WHILE CROSSING THE ROAD and why only while crossing? If you ask me, cell phones and mobiles should not be used when you are on the road, simply because they detract you from probable alert symptoms. What if, there is a speeding truck at your back while you are busy strolling and talking with your sweet heart over the phone! Naturally, your ears would be deaf from the probable horn that the truck driver would blow at the last moment! Do you know what you are doing then? ...in the name of walking while talking? You are putting your life to a grave risk.
I have followed each of Idea's previous ads and have loved their concept and execution! But, I think they have got the latest one featuring Abhishek horribly wrong! What do you think readers?