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Thursday, January 14, 2010

Are you a brand?

"Brand - Have you thought about it? Why is a Titan revered so much more than, say a certain HMT. Why people go gaga over Nike tees, when probably you can get the same sort of tee at 1/4th the price? Well, the difference lies in creating a brand value. These were mere materials. But these can well apply to professionals as well. Making a brand out of yourself truly matters. No two human beings look alike. But there are 'n' number of professionals who work in similar fashion day in and day out. So, give it a thought. What is it that makes you different from other peers in our experience level? Is there a difference? If there is, then work on it. If there is not, then work on it even more. In the process create a brand out of yourself. You should be known, not by your looks, your mannerisms or by your etiquette. Of course they go a long way in shaping up the brand. But they represent the 'look and feel' of a TITAN. The MAIN differentiating factor has to be in your longing for perfection, in your drive towards excellence, in consistency, in venturing in areas which others are afraid of. Then, my dear friend, you will be able to create a positive difference for yourself as well as the organization."

"Again, it all lies in the basics. Jot down your strong and weak points. Sharpen your strong points. Work on your weak points. Stay focused, committed towards creating value. A great way to stay motivated is to dream, to view yourself as the most successful professional you have ever seen. To create an imagery out for oneself is a big step forward towards really achieving the oh-so-dreamy dream!"

I told myself all of these in the morning today. Knowing what to do is one thing and doing it actually is a separate story altogether. What do you think, friends?


BK Chowla said...

Branding is a very tedious exercise.
There are those who still order--NIRMA KA SURF or BABBOL KA COLGATE.
Ideally,one should develop one self as a brand,be it your blog,be your public behaviour.

pawan said...

If one creates a brand, it creates hype which in turn creates demand :)
I agree with the above comment, and in turn with your post too, which has shed some light on how one should be, create an image of himself.

Chiranjib said...

@BK Chowla
Yes, agree with you completely..

Chiranjib said...

Yes, how you project yourself to others is vital from career as well as personal perspective...